Matching rewards with backers: the differential impact of rewards types on contributions in crowdfunding

Anna Bernard*, Rita Coelho do Vale

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

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Original languageEnglish
Title of host publicationAdvances in consumer research
Subtitle of host publicationACR North American Advances
EditorsJennifer Argo, Tina M. Lowrey, Hope Jensen Schau
Place of PublicationDuluth, Minnesota
PublisherAssociation for Consumer Research
Pages443-444
Number of pages2
Volume48
Publication statusPublished - 2020
Event51st Association for consumer research annual conference - Online, United States
Duration: 1 Oct 20204 Oct 2020

Conference

Conference51st Association for consumer research annual conference
Abbreviated titleACR 2020
Country/TerritoryUnited States
Period1/10/204/10/20

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