Matching Rewards with Backers: The Differential Impact of Rewards Types on Contributions in Crowdfunding

Anna Bernard*, Rita Coelho do Vale

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationAdvances in Consumer Research
Subtitle of host publicationACR North American Advances
Pages443-444
Number of pages2
Publication statusPublished - 2020
Event51st Association for Consumer Research Annual Conference - Online, United States
Duration: 1 Oct 20203 Oct 2020

Conference

Conference51st Association for Consumer Research Annual Conference
Country/TerritoryUnited States
Period1/10/203/10/20

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