This chapter discusses the new social configurations society is undergoing on the basis of media emergence. Media are embedded in the arousal of communication and information transmission becoming the form, the infrastructure and the institution for the social and culture. This chapter focuses on mobile communication, having as central goal to debate on the processes of mediatization and mediation of society, as well as on the processes of belonging and social cohesion. Data from mobile internet adoption and use will be discussed in the light of the above mentioned theoretical approaches. An empirical case study will also be approached and results will provide contributions for the understanding of this type of technology adoption processes and the increasing importance of mobility in cultural and social practices, promoting an exciting discussion on the centrality of media nowadays and the current transformation processes society is undergoing.
|Title of host publication||Emerging perspectives on the mobile content evolution|
|Editors||Juan Miguel Aguado, Claudio Feijóo, Inmaculada José Martínez-Martínez|
|Publisher||IGI Global Publishing|
|Number of pages||23|
|ISBN (Print)||1466688386, 9781466688384|
|Publication status||Published - 21 Sep 2015|