Moda e impressão 3D: um novo paradigma?

Fashion articles are largely copied by knockoffs and make alike industries, leading fashion originals industry to lose money. The fashion industry is constantly adapting itself to imitation and piracy. Copy affects high fashion industries. Fast fashion companies that make knockoffs, even before the original designs are sold, are most benefited by the practice, often hurting small highly qualified designers that don’t have ways to react. Also, fast fashion copying of original designers led these to lose money, and, in order to protect their designs, to use trademarks in the design, thus leading to less creativity, to sell bridge lines, to immediacy selling, and to create their own outlets. But copying is not only bottom up, the haute couture maisons copy from one another to define trends. Trend forecasting agencies are essential to reduce the risks of fashion lottery, in all companies, both of high fashion and fast fashion. Fashion goods may be protected by Copyright, Models and Designs, Trademarks and Other Distinctive Signs, Patents and Utility Models, Rules Against Unfair Competition, E-commerce, Domain, Names, Advertising Law, and by the sui generis right of Producer of Data Bases. There may also be overlapping of protections. Nevertheless, piracy rules in what concerns fashion. 3D Printing entered the fashion world late, as compared to other areas, because the technology and materials were not suitable for the fashion world, lacking flexibility, but once it entered the fashion industry it is changing the way this industry functions, leading to a new model.With this new way of producing and distributing several questions emerge, many of them related to Intellectual Property. Our aim in this work is to see what how3D printing as the power to transform the fashion industry and raise a few questions, especially regarding intellectual property piracy, that can be much stronger than what already happens.