Multi-needs for multi-screening: practices, motivations, and attention distribution

Patrícia Dias, Javier Serrano-Puche

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Abstract

Multi-screening is an emergent but fast-growing and fast-changing practice, evolving along with the technologies that mediate it. This article presents a study on multi-screening, i.e., simultaneously or sequentially engaging with more than one screened-media. Based on the uses and gratifications theory, our study focused on the most common multi-screening scenario—engaging with the smartphone while watching TV—in order to explore triggers, motivations, gratifications, and attention distribution. The methodology is qualitative in nature, including ethnographic journals and follow-up interviews to a sample of 30 young adults, and the data was collected in Portugal and Spain. The activities performed on each device are usually disconnected and motivated by the need to enhance the entertainment afforded by the TV or to obtain a sense of efficiency. The attention is distributed in alternated periods, and the smartphone has a greater ability of demanding attention and retaining the engagement.
Translated title of the contributionNecessidades múltiplas para telas múltiplas: práticas, motivações e distribuição de atenção
Original languageEnglish
Article numbere2312
JournalPalabra Clave
Volume23
Issue number1
DOIs
Publication statusPublished - 1 Jan 2020

Keywords

  • Attention
  • Cellphones
  • Mobile phones
  • Multi-screening
  • Qualitative analysis
  • Smartphones
  • Television

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