Need-for-touch and online purchase propensity: a comparative study of Portuguese and Chinese consumers

Paulo Duarte*, Susana Costa e Silva

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

27 Citations (Scopus)
12 Downloads

Fingerprint

Dive into the research topics of 'Need-for-touch and online purchase propensity: a comparative study of Portuguese and Chinese consumers'. Together they form a unique fingerprint.

Social Sciences