| Original language | Portuguese |
|---|---|
| Title of host publication | Os Novos Horizontes do Marketing, |
| Editors | Paulo Lencastre, Carlos Brito |
| Place of Publication | Lisboa |
| Publisher | Edições Dom Quixote |
| ISBN (Print) | 978-972-20-5408-9 |
| Publication status | Published - 2014 |
O Marketing e a Identidade Corporativa
Research output: Chapter in Book/Report/Conference proceeding › Chapter