@article{61696063b747417ca7d1642c15405fbf,
title = "O movimento de internacionaliza{\c c}{\~a}o empresarial na ind{\'u}stria do vestu{\'a}rio - o caso portugu{\^e}s",
abstract = "A Ind{\'u}stria do Vestu{\'a}rio assume uma elevada import{\^a}ncia em Portugal, pois representa cerca de um quarto da produ{\c c}{\~a}o da ind{\'u}stria transformadora portuguesa e assume uma posi{\c c}{\~a}o de destaque nas exporta{\c c}{\~o}es nacionais. O presente trabalho analisa o movimento de internacionaliza{\c c}{\~a}o de empresas da ind{\'u}stria portuguesa do vestu{\'a}rio, no per{\'i}odo de 1985 a 2000, no contexto do processo de internacionaliza{\c c}{\~a}o do sector a n{\'i}vel mundial. Mostra-se que as modifica{\c c}{\~o}es verificadas na ind{\'u}stria do vestu{\'a}rio a n{\'i}vel mundial, obrigaram as empresas de vestu{\'a}rio nacionais a encetar processos de transforma{\c c}{\~a}o profundos assentes em novas orienta{\c c}{\~o}es estrat{\'e}gicas. Identificam-se as dificuldades e os limites desta transforma{\c c}{\~a}o e apontam-se solu{\c c}{\~o}es que parecem impor-se Clothing Industry plays an important role in Portugal, thus it represents a quarter of the production of the Portuguese transforming industry. It also has an outstanding position as regards national exports. The present paper analyses entrepreneurial internationalization movement of the Portuguese clothing industry from 1985 to 2000, within the context of the internationalization process of this sector at a worldwide level. It is shown that changes in clothing industry at a worldwide level made national clothing companies to carry out deep changing processes based on new strategic orientations. Difficulties and limitations of these changing processes are identified as well as solutions to counteract them.",
keywords = "Internationalization, Strategy, Company, Clothes, Industry, Internacionaliza{\c c}{\~a}o, Estrat{\'e}gia, Empresa, Vestu{\'a}rio, Ind{\'u}stria",
author = "Ramos, \{Ana Filipa\}",
year = "2004",
month = jan,
day = "1",
doi = "10.7559/gestaoedesenvolvimento.2004.105",
language = "Portuguese",
pages = "47--79",
journal = "Gest{\~a}o e Desenvolvimento",
issn = "0872-556X",
publisher = "Universidade Cat{\'o}lica Portuguesa",
number = "12",
}