O papel estratégico da comunicação interna na transmissão dos valores da identidade e cultura da ComOn Group

Translated title of the contribution: The strategic role of internal communication in conveying the values of identity and culture of the comOn Group organization

Joana Marta Santana, Nuno Goulart Brandão

Research output: Contribution to journalArticlepeer-review

3 Downloads

Abstract

This article seeks to understand the importance of the concepts of identity and culture of organizations, including the role played by internal communication, its influence and the consolidation of cultural and identity values. This way, a case study was also carried out with the organization comOn Group, which helped to assess whether employees recognize and review themselves in the values of the group and whether internal communication plays a central role in the transmission of these cultural and identity values.
Translated title of the contributionThe strategic role of internal communication in conveying the values of identity and culture of the comOn Group organization
Original languagePortuguese
JournalComunicação Pública
Volume13
Issue number25
DOIs
Publication statusPublished - 2018

Keywords

  • Organizations
  • Organizational culture
  • Organizational identity
  • Internal communication
  • Organizational values

Fingerprint

Dive into the research topics of 'The strategic role of internal communication in conveying the values of identity and culture of the comOn Group organization'. Together they form a unique fingerprint.

Cite this