O3-2 evaluation of implementation and impact of a national mass media campaign to promote active lifestyles in Portugal: 'follow the whistle: physical activity is calling you'

Marlene Nunes Silva, Cristina Godinho, Marta Salavisa, Catarina Santos Silva, Rute Santos, Romeu Mendes, Katherine Owen, Pedro Teixeira, Adrian Bauman

Research output: Contribution to journalMeeting Abstractpeer-review

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Original languageEnglish
Pages (from-to)ii38-ii38
Number of pages1
JournalEuropean journal of public health
Volume32
DOIs
Publication statusPublished - 27 Aug 2022

Keywords

  • Mass media national campaign
  • Process and impact evaluation
  • COM-B model
  • Social marketing

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