O3-2 evaluation of implementation and impact of a national mass media campaign to promote active lifestyles in Portugal: 'follow the whistle: physical activity is calling you'

Marlene Nunes Silva; Cristina Godinho; Marta Salavisa; Catarina Santos Silva; Rute Santos; Romeu Mendes; Katherine Owen; Pedro Teixeira; Adrian Bauman

doi:10.1093/eurpub/ckac094.018

O3-2 evaluation of implementation and impact of a national mass media campaign to promote active lifestyles in Portugal: 'follow the whistle: physical activity is calling you'

Marlene Nunes Silva
, Cristina Godinho
, Marta Salavisa
, Catarina Santos Silva
, Rute Santos
, Romeu Mendes
, Katherine Owen
, Pedro Teixeira
, Adrian Bauman

Research output: Contribution to journal › Meeting Abstract › peer-review

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Original language	English
Pages (from-to)	ii38-ii38
Number of pages	1
Journal	European journal of public health
Volume	32
DOIs	https://doi.org/10.1093/eurpub/ckac094.018
Publication status	Published - 27 Aug 2022

Keywords

Mass media national campaign
Process and impact evaluation
COM-B model
Social marketing

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10.1093/eurpub/ckac094.018Licence: CC BY

ckac094.018Final published version, 67.3 KBLicence: CC BY

http://hdl.handle.net/10400.14/38953Licence: CC BY

CRC-W: Católica Research Centre for Psychological, Family and Social Wellbeing
Almeida, L. (Researcher), André, G. (Researcher), Arriaga, M. (Researcher), Benavente, R. (Researcher), Benvinda, M. S. (Researcher), Bolinhas, I. (Researcher), Branco, F. (Researcher), Brito, R. (Researcher), Carmo, B. (Researcher), Carvalho, A. (Researcher), Carvalhosa, S. F. (Researcher), Cláudio, A. P. (Researcher), Costa, P. (Researcher), Deus, P. N. D. (Researcher), Dias, P. (Researcher), Diogo, E. (Researcher), Esteves, F. (Researcher), Faria, A. R. (Researcher), Farias, A. R. (Researcher), Fialho, J. (Researcher), Francisco, R. (Researcher), Gaspar, A. (Researcher), Gaspar, R. (Researcher), Godinho, C. (Researcher), Godinho, P. (Researcher), Gonçalves, J. (Researcher), Guerra, I. (Researcher), Jesus, A. P. (Researcher), Lagarto, J. R. (Researcher), Maruta, C. (Researcher), Melo, R. (Researcher), Monteiro, D. (Researcher), Nazaré, B. (Researcher), Negrão, M. (Researcher), Nogueira, S. I. (Researcher), Oliveira, A. (Researcher), Paiva, M. T. (Researcher), Pedro, M. (Researcher), Pinto, H. R. (Researcher), Pinto, J. C. (Researcher), Prioste, A. (Researcher), Ramalho, S. C. (Researcher), Reis, C. (Researcher), Sacur, B. M. (Researcher), Santos, R. P. D. (Researcher), Silva, A. J. (Researcher), Silva, C. V. D. (Researcher), Simão, C. (Researcher), Teixeira, P. (Researcher) & Veiga, E. (Researcher)
1/01/19 → 31/12/25
Project: Research

Cite this

Silva, M. N., Godinho, C., Salavisa, M., Silva, C. S., Santos, R., Mendes, R., Owen, K., Teixeira, P., & Bauman, A. (2022). O3-2 evaluation of implementation and impact of a national mass media campaign to promote active lifestyles in Portugal: 'follow the whistle: physical activity is calling you'. European journal of public health, 32, ii38-ii38. https://doi.org/10.1093/eurpub/ckac094.018

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title = "O3-2 evaluation of implementation and impact of a national mass media campaign to promote active lifestyles in Portugal: 'follow the whistle: physical activity is calling you'",

keywords = "Mass media national campaign, Process and impact evaluation, COM-B model, Social marketing",

author = "Silva, \{Marlene Nunes\} and Cristina Godinho and Marta Salavisa and Silva, \{Catarina Santos\} and Rute Santos and Romeu Mendes and Katherine Owen and Pedro Teixeira and Adrian Bauman",

year = "2022",

month = aug,

day = "27",

doi = "10.1093/eurpub/ckac094.018",

language = "English",

volume = "32",

pages = "ii38--ii38",

journal = "European journal of public health",

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Silva, MN, Godinho, C, Salavisa, M, Silva, CS, Santos, R, Mendes, R, Owen, K, Teixeira, P & Bauman, A 2022, 'O3-2 evaluation of implementation and impact of a national mass media campaign to promote active lifestyles in Portugal: 'follow the whistle: physical activity is calling you'', European journal of public health, vol. 32, pp. ii38-ii38. https://doi.org/10.1093/eurpub/ckac094.018

O3-2 evaluation of implementation and impact of a national mass media campaign to promote active lifestyles in Portugal: 'follow the whistle: physical activity is calling you'. / Silva, Marlene Nunes; Godinho, Cristina; Salavisa, Marta et al.
In: European journal of public health, Vol. 32, 27.08.2022, p. ii38-ii38.

Research output: Contribution to journal › Meeting Abstract › peer-review

TY - JOUR

T1 - O3-2 evaluation of implementation and impact of a national mass media campaign to promote active lifestyles in Portugal

T2 - 'follow the whistle: physical activity is calling you'

AU - Silva, Marlene Nunes

AU - Godinho, Cristina

AU - Salavisa, Marta

AU - Silva, Catarina Santos

AU - Santos, Rute

AU - Mendes, Romeu

AU - Owen, Katherine

AU - Teixeira, Pedro

AU - Bauman, Adrian

PY - 2022/8/27

Y1 - 2022/8/27

KW - Mass media national campaign

KW - Process and impact evaluation

KW - COM-B model

KW - Social marketing

U2 - 10.1093/eurpub/ckac094.018

DO - 10.1093/eurpub/ckac094.018

M3 - Meeting Abstract

SN - 1101-1262

VL - 32

SP - ii38-ii38

JO - European journal of public health

JF - European journal of public health

ER -

O3-2 evaluation of implementation and impact of a national mass media campaign to promote active lifestyles in Portugal: 'follow the whistle: physical activity is calling you'

Keywords

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Projects

CRC-W: Católica Research Centre for Psychological, Family and Social Wellbeing

Cite this