Omni-channel approach: a utopia for companies?

Susana C. Silva, Joanna Radomska, Monika Hajdas

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publication48th Annual EMAC Conference
Subtitle of host publicationproceedings
Place of PublicationHamburg
PublisherUniversitat Hamburg
Number of pages1
ISBN (Electronic)9783982114606
Publication statusPublished - 2019
Event48th Annual EMAC Conference - Hamburg, Germany
Duration: 24 May 201927 May 2019
Conference number: 48

Conference

Conference48th Annual EMAC Conference
Country/TerritoryGermany
CityHamburg
Period24/05/1927/05/19

Keywords

  • Channel integration
  • Omni-channel strategy
  • Strategy implementation

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