Original language | English |
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Title of host publication | 48th Annual EMAC Conference |
Subtitle of host publication | proceedings |
Place of Publication | Hamburg |
Publisher | Universitat Hamburg |
Number of pages | 1 |
ISBN (Electronic) | 9783982114606 |
Publication status | Published - 2019 |
Event | 48th Annual EMAC Conference - Hamburg, Germany Duration: 24 May 2019 → 27 May 2019 Conference number: 48 |
Conference
Conference | 48th Annual EMAC Conference |
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Country/Territory | Germany |
City | Hamburg |
Period | 24/05/19 → 27/05/19 |
Keywords
- Channel integration
- Omni-channel strategy
- Strategy implementation