Omni-channel approach: a utopia for companies?

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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Original language	English
Title of host publication	48th Annual EMAC Conference
Subtitle of host publication	proceedings
Place of Publication	Hamburg
Publisher	Universitat Hamburg
Number of pages	1
ISBN (Electronic)	9783982114606
Publication status	Published - 2019
Event	48th Annual EMAC Conference - Hamburg, Germany Duration: 24 May 2019 → 27 May 2019 Conference number: 48

Keywords

@inproceedings{1a6ffc7f7c084010a2171ec38c87ef93,

title = "Omni-channel approach: a utopia for companies?",

keywords = "Channel integration, Omni-channel strategy, Strategy implementation",

author = "Silva, \{Susana C.\} and Joanna Radomska and Monika Hajdas",

year = "2019",

language = "English",

booktitle = "48th Annual EMAC Conference",

publisher = "Universitat Hamburg",

note = "48th Annual EMAC Conference ; Conference date: 24-05-2019 Through 27-05-2019",

}

TY - GEN

T1 - Omni-channel approach

T2 - 48th Annual EMAC Conference

AU - Silva, Susana C.

AU - Radomska, Joanna

AU - Hajdas, Monika

N1 - Conference code: 48

PY - 2019

Y1 - 2019

KW - Channel integration

KW - Omni-channel strategy

KW - Strategy implementation

M3 - Conference contribution

BT - 48th Annual EMAC Conference

PB - Universitat Hamburg

CY - Hamburg

Y2 - 24 May 2019 through 27 May 2019

ER -