One size does not fit all: managing radical and incremental creativity

Lucy L. Gilson*, Hyoun Sook Lim, Lauren D'Innocenzo, Neta Moye

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

57 Citations (Scopus)


This research extends creativity theory by re-conceptualizing creativity as a two-dimensional construct (radical and incremental) and examining the differential effects of intrinsic motivation, extrinsic rewards, and supportive supervision on perceptions of creativity. We hypothesize and find two distinct types of creativity that are associated with different motivational factors. We further consider how combinations of motivational factors are linked to the different types of creativity. Finally, theoretical and managerial implications are discussed.
Original languageEnglish
Pages (from-to)168-191
Number of pages24
JournalJournal of Creative Behavior
Issue number3
Publication statusPublished - Sept 2012
Externally publishedYes


  • Extrinsic rewards
  • Intrinsic motivation
  • Radical and incremental creativity
  • Supportive supervision


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