Online cause-related marketing: how does it influence consumers’ evaluations and purchase intention?

Susana C. Silva, Manuel Almdeida, Joana Machado, Carla Martins

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Fingerprint

Dive into the research topics of 'Online cause-related marketing: how does it influence consumers’ evaluations and purchase intention?'. Together they form a unique fingerprint.

Social Sciences

Economics, Econometrics and Finance

Psychology