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Overcoming vulnerability: channel design strategies to alleviate vulnerability perceptions in customer journeys
Nancy V. Wünderlich*, Jens Hogreve, Ilma Nur Chowdhury, Hannes Fleischer, Sahar Mousavi, Julia Rötzmeier-Keuper, Rui Sousa
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review
24
Citations
(Scopus)