Overcoming vulnerability: channel design strategies to alleviate vulnerability perceptions in customer journeys

Nancy V. Wünderlich*, Jens Hogreve, Ilma Nur Chowdhury, Hannes Fleischer, Sahar Mousavi, Julia Rötzmeier-Keuper, Rui Sousa

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

24 Citations (Scopus)

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