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Abstract
The expansive nature of trademark law has led to the possibility of registering non-traditional trademarks, including pattern trademarks, which are integrated and confused with the appearance of the products they designate. There is a tension between the desire of economic operators to rely on these instruments of differentiation and the need to maintain their free availability on the market for uses other than trademarks. This tension is evident in the decisions of EUIPO and GC in the case of Damier Azur of Louis Vuitton Malletier, object of this study. The solution has been to deny the inherent distinctive character of this pattern, but to admit, in theory, its secondary meaning throughout the use the in all EU. Nonetheless, the evidence has proved to be a herculean task
| Translated title of the contribution | Damier azur pattern: iconic but not distinctive? |
|---|---|
| Original language | Portuguese |
| Pages (from-to) | 463-479 |
| Number of pages | 17 |
| Journal | Actas de Derecho Industrial y Derecho de Autor |
| Volume | 43 |
| Publication status | Published - 2023 |
Keywords
- Pattern trademark
- Inherent distinctiveness
- Secondary meaning
- Damier Azur
- Louis Vuitton
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CEID-CRCFL: Católica Research Centre for the Future of Law
Pais, S. O. (Associate Professor), Costa, A. C. R. (Invited Assistant Professor), Afonso, A. (Assistant Professor), Ribeiro, A. T. (PI), Martins, A. A. (Invited Assistant Professor), Guedes, A. (Associate Professor), Sousa, A. F. D. (Assistant Professor), Triunfante, A. (Assistant Professor), Botelho, C. S. (Assistant Professor), Fraipont, C. D. (Student), Tavares, E. (Student), Ferreira, A. S. (Student), Antunes, A. F. M. (PI), Fonseca, A. (PI), Abrantes, A. M. (Student), Amaro, A. E. L. (Scholarship holder), Cortês, A. U. (Associate Professor), Rocha, A. (Assistant Professor), Baldé, A. (Student), Sardinha, C. (Assistant Professor), Lucena, C. (Student), Sequeira, E. V. D. (Assistant Professor), Ferreira-Pinto, F. A. (Assistant Professor), Calvão, F. (Associate Professor), Alves, F. C. (Invited Assistant Teacher), Ribeiro, G. A. (Assistant Professor), Matias, G. (Assistant Professor), Ferreira, H. P. (Student), Salinas, H. (Assistant Professor), Antunes, H. S. (Associate Professor), Sousa, I. P. D. (Invited Assistant Teacher), Costa, I. G. (Student), Duarte, I. T. (Scholarship holder), Dalhuisen, J. (Invited Professor), Geng, J. (Student), Vasconcelos, J. (Associate Professor), Gomes, J. S. (Student), Lopes, J. F. (Student), Silva, J. P. D. (Assistant Professor), Lopes, J. A. (Associate Professor), Moutinho, J. L. (Associate Professor), Antunes, J. E. (Associate Professor), Proença, J. C. B. (Invited Associate Professor), Estaca, J. N. (Student), Domingos, J. L. (Student), Cunha, J. D. D. (Associate Professor), Rodrigues, J. (Student), Taborda, J. (Student), Araújo, L. (Student), Fábrica, L. (Assistant Professor), Naia, L. R. (Scholarship holder), Campos, M. F. (Associate Professor), Queiroz, B. M. (Assistant Professor), Cunha, M. D. C. (Associate Professor), Baptista, D. (Assistant Professor), Ribeiro, M. D. F. (Associate Professor), Ferreira, M. E. (Assistant Professor), Quadros, I. (Assistant Professor), Tavares, M. I. (Assistant Professor), Campos, I. M. (Assistant Professor), Martins, M. D. (Assistant Professor), Faria, M. P. R. D. (Associate Professor), Xavier, R. (Full Professor), Faria, R. L. D. (Assistant Professor), Rocha, V. (Assistant Professor), Almeida, M. A. D. (Full Professor), Domingos, M. P. (Scholarship holder), Rosas, M. (Invited Assistant Teacher), Portocarrero, M. (Assistant Professor), Rouxinol, M. (Assistant Professor), Alija, N. (Student), Silva, N. S. E. (Invited Assistant Professor), Martins, P. F. (Assistant Professor), Pichel, P. (Invited Assistant Teacher), Cunha, P. O. (Associate Professor), Albuquerque, P. P. D. (Full Professor), Marques, P. G. (Assistant Professor), Machete, P. (Associate Professor), Gomes, P. C. (Invited Assistant Professor), Freitas, P. (Assistant Professor), Carvalho, R. (Associate Professor), Moreira, R. R. (Scholarship holder), Andrade, R. (Invited Assistant Teacher), Morais, R. D. (Full Professor), Medeiros, R. (Full Professor), Duarte, R. P. (Full Professor), Carvalho, C. D. O. (Associate Professor), Tavares, S. (Assistant Professor), Vasques, S. (Associate Professor), Venda, S. B. E. (Student), Maltez, S. (Scholarship holder), Rendas, T. (Invited Assistant Professor), Tavares, T. (Assistant Professor), Ventura, V. (Student) & Nogueira, J. F. P. (Assistant Professor)
1/01/20 → 31/12/25
Project: Research