Padrões e Contradições das Ferramentas de Monitoramento das Conversações Online

Translated title of the contribution: Patterns and Contradictions of Online Conversation Monitoring Tools

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review



This article aims to contribute to the field of Communication, in the area of Internet Studies, by proposing a reflection on research methods, approaching techniques called Social Network Monitoring or social media monitoring (SMM) as a tool for collecting and analyzing user-generated content on social networks. The objective is to present common categories of investigation and patterns in research reports from systems or robots that monitor, collect and analyze the online content generated by users. The result shows that the categories reach, sentiment analysis, and engagement make up a common methodological outline in the results.
Translated title of the contributionPatterns and Contradictions of Online Conversation Monitoring Tools
Original languagePortuguese
Title of host publicationAnais do VI Simpósio Nacional da ABCIBER
Place of PublicationNovo Hamburgo
PublisherFeevale University
Number of pages16
ISBN (Electronic)ISSN 2175-2389
Publication statusPublished - 2012
EventVI Simpósio Nacional da ABCIBER - Feevale University, Novo Hamburgo, Brazil
Duration: 6 Nov 20128 Nov 2012
Conference number: VI


ConferenceVI Simpósio Nacional da ABCIBER
Abbreviated titleVI ABCIBER
CityNovo Hamburgo
Internet address


  • Sentiment analysis
  • Social Media Monitoring
  • Social Media Mining
  • Social Media Data Mining
  • Robots
  • Software


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