«Papa Bem»: investir na literacia em saúde para a prevenção da obesidade infantil

Introduction «Papa Bem» project («Eat Well») aims to promote health literacy through the production and dissemination of written and audiovisual materials concerning childhood obesity prevention. The focus is the period that goes from pregnancy to 5 years of age. Methodology The editorial plan and materials production was based on an exploratory study, which included a literature review and an ecological and educational diagnosis conducted in a pilot area. During the process of production of the materials several experts were consulted. The readability of the materials was tested. Results In the exploratory study, predisposing, enabling and reinforcement factors related to the behaviors associated with child obesity were identified to guide the materials production. Based in the most recent scientific evidence, these materials proved to be accessible to people with lower education levels. Conclusion Through the participatory methodology, it was possible to get relevant information about the main critical issues in understanding and managing the problem of child obesity. The development of simple and logically organized messages may facilitate behavior change, especially with the support of mediators who adapt them to each context, ensuring the continuity of the socio-ecological approach required for controlling child obesity.