Peeble in the shoe? Content marketing made in Portugal

Tiago Durães Moreira; Amélia Maria Pinto da Cunha Brandão; Rui Alexandre Novais

Peeble in the shoe? Content marketing made in Portugal

Tiago Durães Moreira, Amélia Maria Pinto da Cunha Brandão, Rui Alexandre Novais

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	11th annual conference of the EuroMed academy of business
Subtitle of host publication	research advancements in national and global business theory and practice
Publisher	EuroMed Press
Pages	1622-1624
Number of pages	3
Volume	1
ISBN (Print)	9789963711673
Publication status	Published - 2018
Externally published	Yes
Event	11th Annual Conference of the EuroMed Academy of Business - Research Advancements in National and Global Business Theory and Practice - Valletta, Malta Duration: 12 Sept 2018 → 14 Sept 2018 Conference number: 11

Publication series

Name	Research Advancements in National and Global Business Theory and Practice
ISSN (Print)	2547-8516

Conference

Conference	11th Annual Conference of the EuroMed Academy of Business - Research Advancements in National and Global Business Theory and Practice
Abbreviated title	EMAB 11th Annual Conference
Country/Territory	Malta
City	Valletta
Period	12/09/18 → 14/09/18

Keywords

Content marketing
Made in Portugal
Country of origin
Semi-structured interviews
Single case study
APPICAPS
Web 2.0
User generated content
E-word of mouth

Cite this

Moreira, T. D., Brandão, A. M. P. D. C., & Novais, R. A. (2018). Peeble in the shoe? Content marketing made in Portugal. In 11th annual conference of the EuroMed academy of business: research advancements in national and global business theory and practice (Vol. 1, pp. 1622-1624). (Research Advancements in National and Global Business Theory and Practice). EuroMed Press.

Moreira, Tiago Durães ; Brandão, Amélia Maria Pinto da Cunha ; Novais, Rui Alexandre. / Peeble in the shoe? Content marketing made in Portugal. 11th annual conference of the EuroMed academy of business: research advancements in national and global business theory and practice. Vol. 1 EuroMed Press, 2018. pp. 1622-1624 (Research Advancements in National and Global Business Theory and Practice).

@inproceedings{6806631bb9634e1ba1aa1a672a12078b,

title = "Peeble in the shoe? Content marketing made in Portugal",

keywords = "Content marketing, Made in Portugal, Country of origin, Semi-structured interviews, Single case study, APPICAPS, Web 2.0, User generated content, E-word of mouth",

author = "Moreira, {Tiago Dur{\~a}es} and Brand{\~a}o, {Am{\'e}lia Maria Pinto da Cunha} and Novais, {Rui Alexandre}",

year = "2018",

language = "English",

isbn = "9789963711673",

volume = "1",

series = "Research Advancements in National and Global Business Theory and Practice",

publisher = "EuroMed Press",

pages = "1622--1624",

booktitle = "11th annual conference of the EuroMed academy of business",

address = "Europe",

note = "11th Annual Conference of the EuroMed Academy of Business - Research Advancements in National and Global Business Theory and Practice, EMAB 11th Annual Conference ; Conference date: 12-09-2018 Through 14-09-2018",

}

Moreira, TD, Brandão, AMPDC & Novais, RA 2018, Peeble in the shoe? Content marketing made in Portugal. in 11th annual conference of the EuroMed academy of business: research advancements in national and global business theory and practice. vol. 1, Research Advancements in National and Global Business Theory and Practice, EuroMed Press, pp. 1622-1624, 11th Annual Conference of the EuroMed Academy of Business - Research Advancements in National and Global Business Theory and Practice, Valletta, Malta, 12/09/18.

Peeble in the shoe? Content marketing made in Portugal. / Moreira, Tiago Durães; Brandão, Amélia Maria Pinto da Cunha; Novais, Rui Alexandre.
11th annual conference of the EuroMed academy of business: research advancements in national and global business theory and practice. Vol. 1 EuroMed Press, 2018. p. 1622-1624 (Research Advancements in National and Global Business Theory and Practice).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Peeble in the shoe? Content marketing made in Portugal

AU - Moreira, Tiago Durães

AU - Brandão, Amélia Maria Pinto da Cunha

AU - Novais, Rui Alexandre

N1 - Conference code: 11

PY - 2018

Y1 - 2018

KW - Content marketing

KW - Made in Portugal

KW - Country of origin

KW - Semi-structured interviews

KW - Single case study

KW - APPICAPS

KW - Web 2.0

KW - User generated content

KW - E-word of mouth

UR - https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=ciencia_ucp&SrcAuth=WosAPI&KeyUT=WOS:000520521200158&DestLinkType=FullRecord&DestApp=WOS

M3 - Conference contribution

SN - 9789963711673

VL - 1

T3 - Research Advancements in National and Global Business Theory and Practice

SP - 1622

EP - 1624

BT - 11th annual conference of the EuroMed academy of business

PB - EuroMed Press

T2 - 11th Annual Conference of the EuroMed Academy of Business - Research Advancements in National and Global Business Theory and Practice

Y2 - 12 September 2018 through 14 September 2018

ER -

Peeble in the shoe? Content marketing made in Portugal

Publication series

Conference

Keywords

Other files and links

Cite this