Personality and the creativity of frontline service employees: exploring quadratic and moderating effects

Carlos M. P. Sousa*, Filipe Coelho, Cristiana Lages

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

1 Citation (Scopus)


Previous studies investigated the relationship between the five factor model of personality and creativity. However, we go beyond this model and consider additional personality traits that have recently been investigated in the marketing literature as influencers of employee behavior, namely competitiveness, materialism, need for learning, and need for activity (see Brown, Mowen, Donavan, and Licata, 2002; Harris, Mowen, and Brown, 2005). Additionally, past research has focused on linear effects, but we examine both linear and non-linear effects of personality, given the mounting evidence that personality has non-linear effects on other employee behaviors. Finally, considering the evidence on the interaction effect of personal and contextual characteristics in creativity studies (e.g., Oldham and Cummings, 1996), we also investigate the moderating effect of job autonomy on the personality/creativity relationship. Autonomy constitutes an important contextual factor, reflecting the nature of tasks and the decision latitude supervisors have passed on to subordinates. The results indicate that four personality traits have non-linear effects, and that autonomy moderates the effects of some personality traits.

Original languageEnglish
Title of host publicationDevelopments in marketing science
Subtitle of host publicationproceedings of the Academy of Marketing Science
EditorsColin Campbell, Junzhao (Jonathon) Ma
PublisherSpringer Nature
Number of pages1
ISBN (Electronic)9783319241845
ISBN (Print)9783319241821, 9783319373621
Publication statusPublished - 2016
Externally publishedYes

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173


  • Factor model
  • Interaction effect
  • Moderate effect
  • Past research
  • Personality trait


Dive into the research topics of 'Personality and the creativity of frontline service employees: exploring quadratic and moderating effects'. Together they form a unique fingerprint.

Cite this