Philip Kotler e Karen Fox, Strategic marketing for educational institutions, New Jersey, Prentice-Hall, 1995, 474 p.

Research output: Contribution to journal › Book review › peer-review

Original language	Portuguese
Pages (from-to)	326-331
Number of pages	6
Journal	Gestão e Desenvolvimento
Issue number	11
DOIs	https://doi.org/10.7559/gestaoedesenvolvimento.2002.103
Publication status	Published - 1 Jan 2002

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title = "Philip Kotler e Karen Fox, Strategic marketing for educational institutions, New Jersey, Prentice-Hall, 1995, 474 p.",

author = "Ribeiro, \{Paulo Castro\}",

year = "2002",

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doi = "10.7559/gestaoedesenvolvimento.2002.103",

language = "Portuguese",

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journal = "Gest{\~a}o e Desenvolvimento",

issn = "0872-556X",

publisher = "Universidade Cat{\'o}lica Portuguesa",

number = "11",

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AU - Ribeiro, Paulo Castro

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JO - Gestão e Desenvolvimento

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