Picture marks semiotics between ontwerpen and vormgeving

Rita Coelho*, Eduardo Aires

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

This project seeks to implement and operationalize an analytical and schematic tool proposed in the doctoral thesis of Eduardo Aires applied to the first pages of newspapers (FBAUP: 2006), to the study of the symbol within the visual identity - the picture mark - starting with its semiotic analysis. Our research has the main objective to contribute to providing guidelines to facilitate both the communication and the methodology used by students and professionals of graphic design, translating, in a graphic way, implicit phenomena that is still in the spectrum of intuition, concerning Identity Design (specifically, the design of the graphic mark), and bringing them to the field of scientific definitions. It is our intention to provide the design of a picture mark, a graphic sign which is intended to synthesize, identify and bring positive values about an entity, with an educational tool that would constitute itself as knowledge so far nonexistent.

Original languageEnglish
Title of host publication8th International Conference on Design and Emotion
Subtitle of host publicationOut of Control - Proceedings
Publication statusPublished - 2012
Externally publishedYes
Event8th International Conference on Design and Emotion: Out of Control - London, United Kingdom
Duration: 11 Sep 201214 Sep 2012

Publication series

Name8th International Conference on Design and Emotion: Out of Control - Proceedings

Conference

Conference8th International Conference on Design and Emotion: Out of Control
Country/TerritoryUnited Kingdom
CityLondon
Period11/09/1214/09/12

Keywords

  • Design process
  • Educational tool
  • Graphic structure
  • Synthesis
  • Visual literacy

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