Portugal’s Frezite goes to Brazil

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	The new global marketing
Subtitle of host publication	local adaptation for sustainability and profit
Editors	Johny K. Johansson, Michael T. Furick
Publisher	Cognella
Chapter	8
Pages	292-299
Number of pages	8
ISBN (Print)	9781516504671
Publication status	Published - 2016

Cite this

@inbook{1146758158be4ee08c5a3d0ef16b21d4,

title = "Portugal{\textquoteright}s Frezite goes to Brazil",

author = "Silva, \{Susana C.\} and T{\'a}ssia Frade",

year = "2016",

language = "English",

isbn = "9781516504671",

pages = "292--299",

editor = "Johansson, \{Johny K.\} and Furick, \{Michael T.\}",

booktitle = "The new global marketing",

publisher = "Cognella",

}