| Original language | English |
|---|---|
| Title of host publication | The new global marketing |
| Subtitle of host publication | local adaptation for sustainability and profit |
| Editors | Johny K. Johansson, Michael T. Furick |
| Publisher | Cognella |
| Chapter | 8 |
| Pages | 292-299 |
| Number of pages | 8 |
| ISBN (Print) | 9781516504671 |
| Publication status | Published - 2016 |
Portugal’s Frezite goes to Brazil
- Susana C. Silva
- , Tássia Frade
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review