Políticas de privacidade e de marketing na indústria hoteleira

Hotels are a home away from home, with many similarities but also with many differences. This work reviews the existing knowledge on privacy issues in the hotel industry and concludes that this is a field of increasing attention from researchers all over the world but there is still much to do in order to help the industry to adopt the best practices that can maximize profit while protecting their clients’ privacy rights. From the existing knowledge it is possible to conclude that privacy issues are not only a legal requirement in many countries, but are also a managerial and marketing opportunity for hotels, but there aren’t clear indications to this industry on how to create, implement and publicize adequate information security policies or on how to align the marketing strategies to the importance of privacy assurance.