Projects per year
| Original language | English |
|---|---|
| Place of Publication | Covilhã |
| Publisher | Universidade da Beira Interior |
| Number of pages | 113 |
| ISBN (Electronic) | 9789899239128 |
| Publication status | Published - 2024 |
| Event | XXIII International Congress on Public and Nonprofit Marketing - Universidade da Beira Interior, Covilhã, Portugal Duration: 3 Jul 2024 → 6 Jul 2024 https://iapnm24.ubi.pt/ |
Projects
- 1 Finished
-
CEGE: Research Center in Management and Economics
Silva, M. (Full Professor), Sousa, R. (Full Professor), Alves, P. (Assistant Professor), Madsen, A. (Invited Assistant Professor), Lourenço, A. (Associate Professor), Carvalho, A. S. (Associate Professor), Andrade, A. (Assistant Professor), Silva, P. D. (Associate Professor), Vlačić, B. (Invited Assistant Professor), Martins, C. (Invited Assistant Professor), Gomes, C. (Auxiliary Researcher), Gevrek, Z. E. (Invited Assistant Professor), Oliveira, F. G. D. (Associate Professor), Faria, G. (Invited Associate Professor), Marreiros, H. (Scholarship holder), Pinho, J. (Invited Assistant Professor), Machado, J. (Associate Professor), Araújo, J. (Auxiliary Researcher), Pinto, J. (Assistant Professor), Rego, A. (Full Professor), Gaspar, J. M. (Auxiliary Researcher), Corbo, L. (Invited Assistant Professor), Costa, L. (Associate Professor), Fernandes, L. (Assistant Professor), Sottomayor, M. (Assistant Professor), Martins, N. (Full Professor), Hernández-Marrero, P. (Auxiliary Researcher), Gonçalves, R. (Associate Professor), Ribeiro, R. (PI), Coelho, S. L. (Assistant Teacher), Pereira, S. M. (Auxiliary Researcher), Silva, S. (Associate Professor), Rodrigues, V. (Associate Professor), Sotiros, D. G. (Auxiliary Researcher), Valverde, C. (Assistant Professor), Leitão, A. (Assistant Professor), Julião, J. (Assistant Professor), Tavares, M. (Assistant Professor), Lages, C. R. (Auxiliary Researcher), Elmashhara, M. G. (Auxiliary Researcher) & Teymourifar, A. (Auxiliary Researcher)
1/01/20 → 31/12/25
Project: Research
Research output
- 1 Conference contribution
-
Exploring post-purchase guilt: empowering Gen Z and millennials in China's luxury retail market
Silva, S. C., Martins, C. & Casais, B., 2024, Proceedings of the 23rd XXIII International Congress on Public and Nonprofit Marketing (IAPNM 2024). Duarte, P., Rodrigues, R. G. & Silva, S. C. E. (eds.). Covilhã: Universidade da Beira Interior, p. 21-24Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Open AccessFile