Profit or growth: what to focus on? the Fleury case

Danilo Soares-Silva; Luiz Carlos Di Serio; Fernando Lopes Alberto; Rodolfo Modrigais Strass Nunes

doi:10.1590/1679-395120210121x

Profit or growth: what to focus on? the Fleury case

Danilo Soares-Silva, Luiz Carlos Di Serio, Fernando Lopes Alberto, Rodolfo Modrigais Strass Nunes

Research output: Contribution to journal › Article › peer-review

Abstract

This teaching case reflects the strategic choices of the Fleury Group in the face of the Brazilian economic scenario and the particularities of the private health services sector in Brazil. The teaching case invites the reader to reflect on challenges related to a strategic orientation for profitability, growth, or both. The Fleury Group serves as a rich source of information for academic analysis, especially about business strategy and organizational ambidexterity. Thus, this teaching case can be used in executive programs and graduate programs (specialization or leading to a Ph.D.), in themes related to strategy and innovation.

Original language	English
Pages (from-to)	561-579
Number of pages	19
Journal	Cadernos EBAPE.BR
Volume	20
Issue number	4
DOIs	https://doi.org/10.1590/1679-395120210121x https://doi.org/10.1590/1679-395120210121
Publication status	Published - Aug 2022
Externally published	Yes

Keywords

Health services
Strategy
Profit
Growth

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10.1590/1679-395120210121xLicence: CC BY
10.1590/1679-395120210121Licence: CC BY

Cite this

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title = "Profit or growth: what to focus on? the Fleury case",

abstract = "This teaching case reflects the strategic choices of the Fleury Group in the face of the Brazilian economic scenario and the particularities of the private health services sector in Brazil. The teaching case invites the reader to reflect on challenges related to a strategic orientation for profitability, growth, or both. The Fleury Group serves as a rich source of information for academic analysis, especially about business strategy and organizational ambidexterity. Thus, this teaching case can be used in executive programs and graduate programs (specialization or leading to a Ph.D.), in themes related to strategy and innovation.",

keywords = "Health services, Strategy, Profit, Growth, Servi{\c c}os de sa{\'u}de, Estrat{\'e}gia, Lucro, Crescimento",

author = "Danilo Soares-Silva and Serio, {Luiz Carlos Di} and Alberto, {Fernando Lopes} and Nunes, {Rodolfo Modrigais Strass}",

year = "2022",

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T2 - what to focus on? the Fleury case

AU - Soares-Silva, Danilo

AU - Serio, Luiz Carlos Di

AU - Alberto, Fernando Lopes

AU - Nunes, Rodolfo Modrigais Strass

PY - 2022/8

Y1 - 2022/8

N2 - This teaching case reflects the strategic choices of the Fleury Group in the face of the Brazilian economic scenario and the particularities of the private health services sector in Brazil. The teaching case invites the reader to reflect on challenges related to a strategic orientation for profitability, growth, or both. The Fleury Group serves as a rich source of information for academic analysis, especially about business strategy and organizational ambidexterity. Thus, this teaching case can be used in executive programs and graduate programs (specialization or leading to a Ph.D.), in themes related to strategy and innovation.

AB - This teaching case reflects the strategic choices of the Fleury Group in the face of the Brazilian economic scenario and the particularities of the private health services sector in Brazil. The teaching case invites the reader to reflect on challenges related to a strategic orientation for profitability, growth, or both. The Fleury Group serves as a rich source of information for academic analysis, especially about business strategy and organizational ambidexterity. Thus, this teaching case can be used in executive programs and graduate programs (specialization or leading to a Ph.D.), in themes related to strategy and innovation.

KW - Health services

KW - Strategy

KW - Profit

KW - Growth

KW - Serviços de saúde

KW - Estratégia

KW - Lucro

KW - Crescimento

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DO - 10.1590/1679-395120210121x

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EP - 579

JO - Cadernos EBAPE.BR

JF - Cadernos EBAPE.BR

IS - 4

ER -

Profit or growth: what to focus on? the Fleury case

Abstract

Keywords

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