Profit or growth: what to focus on? the Fleury case

Danilo Soares-Silva, Luiz Carlos Di Serio, Fernando Lopes Alberto, Rodolfo Modrigais Strass Nunes

Research output: Contribution to journalArticlepeer-review


This teaching case reflects the strategic choices of the Fleury Group in the face of the Brazilian economic scenario and the particularities of the private health services sector in Brazil. The teaching case invites the reader to reflect on challenges related to a strategic orientation for profitability, growth, or both. The Fleury Group serves as a rich source of information for academic analysis, especially about business strategy and organizational ambidexterity. Thus, this teaching case can be used in executive programs and graduate programs (specialization or leading to a Ph.D.), in themes related to strategy and innovation.
Original languageEnglish
Pages (from-to)561-579
Number of pages19
JournalCadernos EBAPE.BR
Issue number4
Publication statusPublished - Aug 2022
Externally publishedYes


  • Health services
  • Strategy
  • Profit
  • Growth


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