Purpose-driven consumption: building the dialogue between companies and consumers

Vera Herédia Colaço; Nuno Moreira da Cruz; Filipa Pires de Almeida

Purpose-driven consumption: building the dialogue between companies and consumers

Vera Herédia Colaço
, Nuno Moreira da Cruz
, Filipa Pires de Almeida

Research output: Book/Report › Commissioned report

7 Downloads

Abstract

This research note integrates the rise of sustainable consumption into the concept of Purpose-driven Consumption and Purpose-driven Brands. Consumers as decision-makers are important players in the business ecosystem and are critical to the success of companies and associated brands. This engagement can be long-lasting and represents a source of competitive advantage to companies that share the same values with their customers. Igniting the dialogue about the role of Purpose between companies and consumers is the goal of the current research note.

Original language	English
Place of Publication	Lisboa
Publisher	Universidade Católica Portuguesa
Number of pages	28
Publication status	Published - Dec 2020

Publication series

Name	Research notes
Publisher	Center for Responsible Business & Leadership
No.	4

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production
SDG 17 Partnerships for the Goals

Access to Document

130518949Final published version, 1.74 MBLicence: Unspecified

http://hdl.handle.net/10400.14/55361Licence: Unspecified

CUBE: Católica Lisbon Research Unit in Business and Economics
Machado, F. (PI), Aranda, A. M. (Researcher), Costa, A. I. D. A. (Researcher), Martins, A. P. (Researcher), Bernard, A. (Researcher), Fidalgo, A. (Researcher), Reis, C. (Researcher), Abecassis-Moedas, C. (Researcher), Santos, C. (Researcher), Tran, D. (Researcher), Fernandes, D. (Researcher), Bonfim, D. (Researcher), Schliephake, E. (Researcher), Kalogirou, F. (Researcher), Reis, F. (Researcher), Santos, F. (Researcher), Machado, F. (Researcher), Sguera, F. (Researcher), Cerqueiro, G. (Researcher), Reis, H. (Researcher), Barreto, I. (Researcher), Silva, J. (Researcher), Salvado, J. C. (Researcher), Neves, J. C. D. (Researcher), Gijsbrechts, J. (Researcher), Stahl, J. (Researcher), Guedes, J. C. (Researcher), Faias, J. (Researcher), Wagner, L. (Researcher), Correia, I. (Researcher), Saldanha, M. F. (Researcher), Fontes, J. C. (Researcher), Modesto, L. (Researcher), Meira, M. (Researcher), Matos, M. G. D. (Researcher), Gouveia, M. (Researcher), Kozeniauskas, N. (Researcher), Bertani, N. (Researcher), Couzoff, P. (Researcher), Barroso, P. (Researcher), Encarnação, P. (Researcher), Raposo, P. (Researcher), Teles, P. (Researcher), Bastos, W. (Researcher), Bohnsack, R. (Researcher), Vale, R. C. D. (Researcher), Ferreira, R. (Researcher), Lloyd-Braga, T. (Researcher), Ramus, T. (Researcher), Colaço, V. H. (Researcher), Cavicchini, A. (Researcher), Parada, P. (Researcher), Pieters, R. (Researcher), Pinto, F. S. (Researcher), Colaço, V. H. (Researcher) & Venter, Z. (Researcher)
1/01/20 → 31/12/25
Project: Research
Center for Responsible Business & Leadership
Santos, F. (PI)
1/06/19 → 1/12/21
Project: Research

Cite this

@book{ae6f6103d31946109dd4e0ddf77c2c13,

title = "Purpose-driven consumption: building the dialogue between companies and consumers",

abstract = "This research note integrates the rise of sustainable consumption into the concept of Purpose-driven Consumption and Purpose-driven Brands. Consumers as decision-makers are important players in the business ecosystem and are critical to the success of companies and associated brands. This engagement can be long-lasting and represents a source of competitive advantage to companies that share the same values with their customers. Igniting the dialogue about the role of Purpose between companies and consumers is the goal of the current research note.",

author = "Cola{\c c}o, \{Vera Her{\'e}dia\} and Cruz, \{Nuno Moreira da\} and Almeida, \{Filipa Pires de\}",

year = "2020",

month = dec,

language = "English",

series = "Research notes",

publisher = "Universidade Cat{\'o}lica Portuguesa",

number = "4",

address = "Portugal",

}

TY - BOOK

T1 - Purpose-driven consumption

T2 - building the dialogue between companies and consumers

AU - Colaço, Vera Herédia

AU - Cruz, Nuno Moreira da

AU - Almeida, Filipa Pires de

PY - 2020/12

Y1 - 2020/12

N2 - This research note integrates the rise of sustainable consumption into the concept of Purpose-driven Consumption and Purpose-driven Brands. Consumers as decision-makers are important players in the business ecosystem and are critical to the success of companies and associated brands. This engagement can be long-lasting and represents a source of competitive advantage to companies that share the same values with their customers. Igniting the dialogue about the role of Purpose between companies and consumers is the goal of the current research note.

AB - This research note integrates the rise of sustainable consumption into the concept of Purpose-driven Consumption and Purpose-driven Brands. Consumers as decision-makers are important players in the business ecosystem and are critical to the success of companies and associated brands. This engagement can be long-lasting and represents a source of competitive advantage to companies that share the same values with their customers. Igniting the dialogue about the role of Purpose between companies and consumers is the goal of the current research note.

M3 - Commissioned report

T3 - Research notes

BT - Purpose-driven consumption

PB - Universidade Católica Portuguesa

CY - Lisboa

ER -

Purpose-driven consumption: building the dialogue between companies and consumers

Abstract

Publication series

UN SDGs

Access to Document

Fingerprint

Projects

CUBE: Católica Lisbon Research Unit in Business and Economics

Center for Responsible Business & Leadership

Cite this