Abstract
We explore in which extent the notion of a reconfigurable vehicle, presented as an innovation, is an anticipated need given the current patterns of vehicle occupancy. The main goals of this study are: (i) Identify latent needs towards vehicle purchase choices and use; (ii) Characterize the individual perceptions about car use, in general; (iii) Characterize the individual perceptions about the reconfigurable notion of a vehicle, able to be adapted to daily occupancy requirements. The study is based on data from 4 focus groups. To identify that needs data are analyzed through the QFD VOC. Engineering requirements are translated with HOQ. To explore perceptions data are analyzed using a content analysis methodology with MaxQDA10 software
| Original language | English |
|---|---|
| Pages (from-to) | 85-104 |
| Number of pages | 20 |
| Journal | Research in Transportation Business and Management |
| Volume | 18 |
| DOIs | |
| Publication status | Published - 1 Mar 2016 |
| Externally published | Yes |
Keywords
- Behavioral change
- Innovation adoption
- Passenger vehicles
- Technological change