Rebranding mergers: how important is the figurativeness of the brand’s signs

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 10th International Marketing Trends Conference
Publication status	Published - 2011

Cite this

@inproceedings{9ad411d4ab7a45f29d1305cfca55b730,

title = "Rebranding mergers: how important is the figurativeness of the brand{\textquoteright}s signs",

author = "Joana Machado and Paulo Lencastre and \{Vacas de Carvalho\}, Leonor and Pedro Dion{\'i}sio",

year = "2011",

language = "English",

booktitle = "Proceedings of the 10th International Marketing Trends Conference",

}