Rebranding the merger

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of The 6th International Conference of The Academy of Marketing’s Brand, Identity and Reputation SIG
Subtitle of host publication	Barcelona, Esade Business School
Publication status	Published - Apr 2010

Cite this

@inproceedings{4dd64a6bb6dc44d281bd1e719600fdab,

title = "Rebranding the merger",

author = "Joana Machado and Paulo Lencastre and \{Vacas de Carvalho\}, Leonor",

year = "2010",

month = apr,

language = "English",

booktitle = "Proceedings of The 6th International Conference of The Academy of Marketing{\textquoteright}s Brand, Identity and Reputation SIG",

}