Marketing relacional em bibliotecas universitárias: uma revisão da literatura

Translated title of the contribution: Relationship marketing in academic libraries: a literature review

Elisabeth Figueiredo, Célia Ribeiro, Clotilde Passos, Paulo Pereira

Institute of Management and Health Organisations

Research output: Contribution to journal › Article › peer-review

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2022

O marketing relacional em bibliotecas universitárias: o caso das bibliotecas da Universidade Católica Portuguesa
Pereira, P. J. D. A., Jul 2022.
Research output: Contribution to conference › Poster