Resource integration

Michael Kleinaltenkamp; Roderick J. Brodie; Pennie Frow; Tim Hughes; Linda D. Peters; Herbert Woratschek

doi:10.1177/1470593111429512

Resource integration

Michael Kleinaltenkamp^*, Roderick J. Brodie, Pennie Frow, Tim Hughes, Linda D. Peters, Herbert Woratschek

^*Corresponding author for this work

Research output: Contribution to journal › Review article › peer-review

155 Citations (Scopus)

Original language	English
Pages (from-to)	201-205
Number of pages	5
Journal	Marketing Theory
Volume	12
Issue number	2
DOIs	https://doi.org/10.1177/1470593111429512
Publication status	Published - Jun 2012
Externally published	Yes

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10.1177/1470593111429512

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@article{63850ab8b5c143a5b6446e75248d6405,

title = "Resource integration",

author = "Michael Kleinaltenkamp and Brodie, {Roderick J.} and Pennie Frow and Tim Hughes and Peters, {Linda D.} and Herbert Woratschek",

year = "2012",

month = jun,

doi = "10.1177/1470593111429512",

language = "English",

volume = "12",

pages = "201--205",

journal = "Marketing Theory",

issn = "1470-5931",

publisher = "SAGE Publications Ltd",

number = "2",

}

TY - JOUR

T1 - Resource integration

AU - Kleinaltenkamp, Michael

AU - Brodie, Roderick J.

AU - Frow, Pennie

AU - Hughes, Tim

AU - Peters, Linda D.

AU - Woratschek, Herbert

PY - 2012/6

Y1 - 2012/6

UR - http://www.scopus.com/inward/record.url?scp=84863004086&partnerID=8YFLogxK

U2 - 10.1177/1470593111429512

DO - 10.1177/1470593111429512

M3 - Review article

AN - SCOPUS:84863004086

SN - 1470-5931

VL - 12

SP - 201

EP - 205

JO - Marketing Theory

JF - Marketing Theory

IS - 2

ER -

Resource integration

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