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Abstract
This study theoretically articulates and empirically tests a model of the role played by advanced services (ADS) in supporting a business strategy based on product and service differentiation, taking into consideration the complexity of the business environment. Based on survey data from 931 manufacturers, we find that: i) environmental complexity has a positive impact on strategic focus on product and service differentiation; ii) strategic focus on product and service differentiation, but not environmental complexity, have a positive impact on ADS; iii) ADS have a positive impact on service differentiation advantage, but not product differentiation advantage.
| Original language | English |
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| Number of pages | 10 |
| Publication status | Published - 2019 |
| Event | 26th International Annual Conference of the European Operations Management Association - Hanken School of Economics and Aalto University, Helsinki, Finland Duration: 17 Jun 2019 → 19 Jun 2019 |
Conference
| Conference | 26th International Annual Conference of the European Operations Management Association |
|---|---|
| Abbreviated title | 26th EurOMA |
| Country/Territory | Finland |
| City | Helsinki |
| Period | 17/06/19 → 19/06/19 |
Keywords
- Servitization
- Advanced services
- Competitive advantage
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Servitization and differentiation advantage: An empirical investigation
Sousa, R. (Speaker) & da Silveira, G. J. C. (Speaker)
17 Jun 2019 → 19 Jun 2019Activity: Talk or presentation › Oral presentation