Sharing managers: a service-learning experience at the Universidade Católica Portuguesa - Viseu

Célia Ribeiro; Clotilde Passos; Maria José Correia; Pedro Veiga; Paulo Ribeiro; António Ferreira; Vítor Figueiredo; Luísa Mota Ribeiro; Carmo Themudo

Sharing managers: a service-learning experience at the Universidade Católica Portuguesa - Viseu

Célia Ribeiro^*, Clotilde Passos, Maria José Correia, Pedro Veiga, Paulo Ribeiro, António Ferreira, Vítor Figueiredo, Luísa Mota Ribeiro, Carmo Themudo

^*Corresponding author for this work

Research output: Contribution to conference › Poster › peer-review

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Abstract

Introduction: A SL experience was developed in the curricular unit of Marketing, of the 3rd year of the Degree in Management (UCP – Viseu), having as a partner, the Pastoral of Higher Education of Viseu (PHEV), that includes all the institutions of higher education of this City. Objectives: Prepare the students for critical analysis, planning and decision-making in the field of communication in Marketing; to importance of "communication" for the dissemination and creation of value of a brand or organization; to develop personal, professional, social and organizational skills through contact with organizational leaders; develop human, social and professional principles and values; promote social responsibility, sharing and sustainability for the common good; to understand the needs of a social organization in a real context. Methodology: Included 11 students, 2 professors and 3 PHEV representatives. 30 hours used to plan and develop activities. The final evaluation was carried out through the application of a questionnaire survey to students, teachers, and representatives of the partner entity. Results: Construction of the logo, mission, vision, values, objectives, SWOT analysis, preparation of a strategic communication plan (slogans, institutional video, advertising posters, newsletter, and social networks). The questionnaires demonstrate the importance of this methodology for the acquisition of knowledge and competencies related to the contents of the curricular unit, development of values such as social justice, equity, solidarity, empathy and social responsibility, the importance of teamwork and development of partnerships with the community, for the awareness of the needs of a social institution and consequent contribution to its improvement. Conclusions: The PHEV reinforced its identity, developed online and offline strategies of dissemination and approaching to students of higher education institutions in Viseu, as well as teachers and non-teachers.

Original language	English
Number of pages	1
Publication status	Published - 25 Jan 2023
Event	XI National and V International Congress on University Service-Learning - Casa Convalescència, Barcelona, Spain Duration: 25 Jan 2023 → 27 Jan 2023

Conference

Conference	XI National and V International Congress on University Service-Learning
Country/Territory	Spain
City	Barcelona
Period	25/01/23 → 27/01/23

Keywords

Service-learning experience
Sharing managers
Marketing
Communication

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CEDH: Research Centre for Human Development
Dias, P. (Assistant Professor), Matos, R. (Associate Professor), Carvalho, M. C. (Assistant Professor), Peixtoto, C. E. (Researcher), Pires, C. V. (Researcher), Carneiro, A. (Invited Assistant Professor), Ribeiro, L. M. (Assistant Professor), Barbosa, M. (Assistant Professor), Martins, F. (Invited Assistant Professor), Moreno, A. (Researcher), Costa, M. (Researcher), Andrade, A. (Assistant Professor), Fonseca, A. M. (Associate Professor), Silva, A. (Researcher), Gaspar, A. (Invited Assistant Professor), Machado, B. C. (Assistant Professor), Morais, C. (Invited Assistant Professor), Ribeiro, C. (Assistant Professor), Ribeiro, C. (Assistant Professor), Palmeirão, C. (Assistant Professor), Mesquita, D. (Invited Assistant Professor), Soares, D. (Invited Assistant Professor), Veiga, E. (Assistant Professor), Palha, F. (Assistant Professor), Sobral, F. (Assistant Professor), Cabral, I. (Assistant Professor), Baptista, I. (Associate Professor), Pinto, J. C. (Assistant Professor), Azevedo, J. (Full Professor), Machado, J. (Researcher), Lagarto, J. R. (Researcher), Alves, J. M. (Invited Associate Professor), Ribeiro, L. (Invited Assistant Professor), Campos, L. (Assistant Professor), Orvalho, L. (Researcher), Veríssimo, L. (Assistant Professor), Roldão, M. D. C. (Researcher), Xavier, M. R. (Assistant Professor), Negrão, M. (Assistant Professor), Carvalho, M. (Invited Assistant Professor), Oliveira, M. (Adjunct Professor), Batista, P. (Contracted Doctorate), Oliveira-Silva, P. (Assistant Professor), Pereira, P. (Assistant Professor), Serrão, R. (Researcher), Lima, V. S. (Assistant Professor), Ribeiro, P. (PI) & Rocha, M. M. M. (PI)
1/01/20 → 31/12/25
Project: Research
CIIS: Center for Interdisciplinary Research in Health
Barros, M. (PI), Rosa, N. (Researcher), Correia, M. J. (Researcher), Caldas, A. C. (Researcher), Amado, J. C. (Researcher), Figueiredo, A. S. (Researcher), Esteves, A. C. (Researcher), Mineiro, A. (Researcher), Abreu, A. M. (Researcher), Duarte, A. S. (Researcher), Almeida, S. F. (Researcher), Correia, A. (Researcher), Moura, A. (Researcher), Almeida, A. (Researcher), Araújo, B. (Researcher), Moura-Netto, C. (Researcher), Ferrito, C. (Researcher), Pais-Vieira, C. (Researcher), Festas, C. (Researcher), Marques-Vieira, C. (Researcher), Catré, D. (Researcher), Nunes, E. (Researcher), Jesus, É. (Researcher), Ribeiro, F. (Researcher), Rosário, F. (Researcher), Fernandes, G. (Researcher), Rato, J. R. (Scholarship holder), Salgado, J. R. (Researcher), Neves-Amado, J. (Researcher), Amendoeira, J. (Researcher), Sá, L. (Researcher), Capelas, M. L. (Researcher), Vieira, M. M. (Researcher), Nunes, M. V. S. (Researcher), Cardoso, M. (Researcher), Veiga, N. J. (Researcher), Fonseca, P. (Researcher), Correia, P. N. (Researcher), Couto, P. (Researcher), Pontífice-Sousa, P. (Researcher), Ravasco, P. (Researcher), Carvalho, P. V. D. (Researcher), Alves, P. (Researcher), Melo, P. (Researcher), Silva, R. (Researcher), Canaipa, R. (Researcher), Noites, R. (Researcher), Rio, R. (Researcher), Almeida, S. (Researcher), Deodato, S. (Researcher), Caldeira, S. (Researcher), Silva, S. (Researcher), Borges, T. (Researcher), Silva, V. (Researcher), Charepe, Z. (Researcher), Rodrigues-Pires, F. (Volunteer), Veludo, F. (Researcher), Carmo, H. (Scholarship holder), Romeiro, J. (Student), Melo, M. (Researcher), Braga, M. (Researcher), Amaral, T. (Researcher), Moreira, M. A. (Researcher), Guerra, N. (Student), Santos, P. (Researcher), Paço, S. (Student), Lynce, S. (Scholarship holder), Miguel, S. (Student), Costa, T. (Researcher), Silva-Neves, V. (Researcher), Silva, A. (Researcher), Carvalho, A. R. (Researcher), Almeida, B. (Researcher), Figueiredo, C. (Researcher), Esteves, E. (Scholarship holder), Araújo, F. M. (Researcher), Garcia, J. G. (Researcher), Santos, L. (Researcher), Santos, N. M. D. (Researcher), Lopes, P. (Researcher), Bornes, R. (Researcher), Silva, R. (Researcher), Costa, S. (Researcher), Silva, S. M. (Researcher), Marques, T. (Researcher), Almeida, A. (Researcher), Santos, M. (Scholarship holder), Santos, P. (Researcher), Miguel, S. (Researcher), Mendes, K. (Researcher), Gomes, A. P. (Researcher), Henriques, J. M. P. (Researcher), Costa, H. A. F. P. (Researcher) & Ribeiro, P. (Researcher)
Fundação para a Ciência e a Tecnologia
1/01/20 → 31/12/24
Project: Research

Cite this

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title = "Sharing managers: a service-learning experience at the Universidade Cat{\'o}lica Portuguesa - Viseu",

abstract = "Introduction: A SL experience was developed in the curricular unit of Marketing, of the 3rd year of the Degree in Management (UCP – Viseu), having as a partner, the Pastoral of Higher Education of Viseu (PHEV), that includes all the institutions of higher education of this City. Objectives: Prepare the students for critical analysis, planning and decision-making in the field of communication in Marketing; to importance of {"}communication{"} for the dissemination and creation of value of a brand or organization; to develop personal, professional, social and organizational skills through contact with organizational leaders; develop human, social and professional principles and values; promote social responsibility, sharing and sustainability for the common good; to understand the needs of a social organization in a real context. Methodology: Included 11 students, 2 professors and 3 PHEV representatives. 30 hours used to plan and develop activities. The final evaluation was carried out through the application of a questionnaire survey to students, teachers, and representatives of the partner entity. Results: Construction of the logo, mission, vision, values, objectives, SWOT analysis, preparation of a strategic communication plan (slogans, institutional video, advertising posters, newsletter, and social networks). The questionnaires demonstrate the importance of this methodology for the acquisition of knowledge and competencies related to the contents of the curricular unit, development of values such as social justice, equity, solidarity, empathy and social responsibility, the importance of teamwork and development of partnerships with the community, for the awareness of the needs of a social institution and consequent contribution to its improvement. Conclusions: The PHEV reinforced its identity, developed online and offline strategies of dissemination and approaching to students of higher education institutions in Viseu, as well as teachers and non-teachers. ",

keywords = "Service-learning experience, Sharing managers, Marketing, Communication",

author = "C{\'e}lia Ribeiro and Clotilde Passos and Correia, {Maria Jos{\'e}} and Pedro Veiga and Paulo Ribeiro and Ant{\'o}nio Ferreira and V{\'i}tor Figueiredo and Ribeiro, {Lu{\'i}sa Mota} and Carmo Themudo",

year = "2023",

month = jan,

day = "25",

language = "English",

note = "XI National and V International Congress on University Service-Learning ; Conference date: 25-01-2023 Through 27-01-2023",

}

TY - CONF

T1 - Sharing managers

T2 - XI National and V International Congress on University Service-Learning

AU - Ribeiro, Célia

AU - Passos, Clotilde

AU - Correia, Maria José

AU - Veiga, Pedro

AU - Ribeiro, Paulo

AU - Ferreira, António

AU - Figueiredo, Vítor

AU - Ribeiro, Luísa Mota

AU - Themudo, Carmo

PY - 2023/1/25

Y1 - 2023/1/25

N2 - Introduction: A SL experience was developed in the curricular unit of Marketing, of the 3rd year of the Degree in Management (UCP – Viseu), having as a partner, the Pastoral of Higher Education of Viseu (PHEV), that includes all the institutions of higher education of this City. Objectives: Prepare the students for critical analysis, planning and decision-making in the field of communication in Marketing; to importance of "communication" for the dissemination and creation of value of a brand or organization; to develop personal, professional, social and organizational skills through contact with organizational leaders; develop human, social and professional principles and values; promote social responsibility, sharing and sustainability for the common good; to understand the needs of a social organization in a real context. Methodology: Included 11 students, 2 professors and 3 PHEV representatives. 30 hours used to plan and develop activities. The final evaluation was carried out through the application of a questionnaire survey to students, teachers, and representatives of the partner entity. Results: Construction of the logo, mission, vision, values, objectives, SWOT analysis, preparation of a strategic communication plan (slogans, institutional video, advertising posters, newsletter, and social networks). The questionnaires demonstrate the importance of this methodology for the acquisition of knowledge and competencies related to the contents of the curricular unit, development of values such as social justice, equity, solidarity, empathy and social responsibility, the importance of teamwork and development of partnerships with the community, for the awareness of the needs of a social institution and consequent contribution to its improvement. Conclusions: The PHEV reinforced its identity, developed online and offline strategies of dissemination and approaching to students of higher education institutions in Viseu, as well as teachers and non-teachers.

AB - Introduction: A SL experience was developed in the curricular unit of Marketing, of the 3rd year of the Degree in Management (UCP – Viseu), having as a partner, the Pastoral of Higher Education of Viseu (PHEV), that includes all the institutions of higher education of this City. Objectives: Prepare the students for critical analysis, planning and decision-making in the field of communication in Marketing; to importance of "communication" for the dissemination and creation of value of a brand or organization; to develop personal, professional, social and organizational skills through contact with organizational leaders; develop human, social and professional principles and values; promote social responsibility, sharing and sustainability for the common good; to understand the needs of a social organization in a real context. Methodology: Included 11 students, 2 professors and 3 PHEV representatives. 30 hours used to plan and develop activities. The final evaluation was carried out through the application of a questionnaire survey to students, teachers, and representatives of the partner entity. Results: Construction of the logo, mission, vision, values, objectives, SWOT analysis, preparation of a strategic communication plan (slogans, institutional video, advertising posters, newsletter, and social networks). The questionnaires demonstrate the importance of this methodology for the acquisition of knowledge and competencies related to the contents of the curricular unit, development of values such as social justice, equity, solidarity, empathy and social responsibility, the importance of teamwork and development of partnerships with the community, for the awareness of the needs of a social institution and consequent contribution to its improvement. Conclusions: The PHEV reinforced its identity, developed online and offline strategies of dissemination and approaching to students of higher education institutions in Viseu, as well as teachers and non-teachers.

KW - Service-learning experience

KW - Sharing managers

KW - Marketing

KW - Communication

M3 - Poster

Y2 - 25 January 2023 through 27 January 2023

ER -

Sharing managers: a service-learning experience at the Universidade Católica Portuguesa - Viseu

Abstract

Conference

Keywords

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Projects

CEDH: Research Centre for Human Development

CIIS: Center for Interdisciplinary Research in Health

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