Social entrepreneur perceived success by integrating cognitive mapping and MCDA

Ema Carvalho; Marta Bicho

doi:10.51327/KJOF5806

Social entrepreneur perceived success by integrating cognitive mapping and MCDA

Ema Carvalho, Marta Bicho^*

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

2 Citations (Scopus)

Abstract

The dual nature of social enterprises (social and financial goals) brings crucial challenges regarding the tensions to which objectives address, and therefore success is harder to assess and attain. This study aims to respond to this gap of knowledge by investigating social enterprises perceived path to success. It gives voice to social entrepreneur’s notion of success and applies the combination of Cognitive Mapping and MACBETH, techniques that help to capture success criteria’s complexity. The outcome of ^this IP:study 127.0.0.1 ^{is a framework} On: Thu, ^that 31^allows Aug 202 to understand the way social entrepreneurs Delivered perceive by Ingenta success for their social enterprises. The findings reveal five indicators, in which the most important is Financial Sustainability, followed by Social Impact, whereas Business Model is considered the least important factor.

Original language	English
Pages (from-to)	406-432
Number of pages	27
Journal	Journal of Management, Spirituality and Religion
Volume	20
Issue number	4
DOIs	https://doi.org/10.51327/KJOF5806
Publication status	Published - Aug 2023

Keywords

Cognitive mapping
Multiple criteria decision analysis
Social enterprises
Social entrepreneur
Subjective perceived success

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10.51327/KJOF5806

Cite this

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title = "Social entrepreneur perceived success by integrating cognitive mapping and MCDA",

abstract = "The dual nature of social enterprises (social and financial goals) brings crucial challenges regarding the tensions to which objectives address, and therefore success is harder to assess and attain. This study aims to respond to this gap of knowledge by investigating social enterprises perceived path to success. It gives voice to social entrepreneur{\textquoteright}s notion of success and applies the combination of Cognitive Mapping and MACBETH, techniques that help to capture success criteria{\textquoteright}s complexity. The outcome of this IP:study 127.0.0.1 is a framework On: Thu, that 31allows Aug 202 to understand the way social entrepreneurs Delivered perceive by Ingenta success for their social enterprises. The findings reveal five indicators, in which the most important is Financial Sustainability, followed by Social Impact, whereas Business Model is considered the least important factor.",

keywords = "Cognitive mapping, Multiple criteria decision analysis, Social enterprises, Social entrepreneur, Subjective perceived success",

author = "Ema Carvalho and Marta Bicho",

note = "Funding Information: Capability of achieving the defined financial goals, Independent from external financial support, Frequency of the financial measurement, Business Plan with well-defined financial goals and capability to meet them, Positive profit margin, Availability to be financially independent. Funding Information: According to the panel of decision-makers, Entrepreneur{\textquoteright}s Characteristics (EC) (FPV1) concerns the personal and professional characteristics of the person that started and/or runs the organization. Validation (VA) (FPV2) regards the experimentation of the product, the actual interest and loyalty of the users and effective results{\textquoteright} measurement. Financial Sustainability (FS) (FPV3) refers to the financial part of the company, meaning profit, financial measurement, availability for the entrepreneur to live exclusively from the company{\textquoteright}s activity and external financial support. Business Model (BM) (FPV4) relates to issues such as legal form, enterprise value proposition and market. Lastly, Social Impact (SI) (FPV5) comprises people{\textquoteright}s engagement in the cause, social benefits, and the contribution to solve a social problem. Publisher Copyright: {\textcopyright} 2023 Association of Management, Spirituality & Religion.",

year = "2023",

month = aug,

doi = "10.51327/KJOF5806",

language = "English",

volume = "20",

pages = "406--432",

journal = "Journal of Management, Spirituality and Religion",

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AU - Bicho, Marta

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PY - 2023/8

Y1 - 2023/8

N2 - The dual nature of social enterprises (social and financial goals) brings crucial challenges regarding the tensions to which objectives address, and therefore success is harder to assess and attain. This study aims to respond to this gap of knowledge by investigating social enterprises perceived path to success. It gives voice to social entrepreneur’s notion of success and applies the combination of Cognitive Mapping and MACBETH, techniques that help to capture success criteria’s complexity. The outcome of this IP:study 127.0.0.1 is a framework On: Thu, that 31allows Aug 202 to understand the way social entrepreneurs Delivered perceive by Ingenta success for their social enterprises. The findings reveal five indicators, in which the most important is Financial Sustainability, followed by Social Impact, whereas Business Model is considered the least important factor.

AB - The dual nature of social enterprises (social and financial goals) brings crucial challenges regarding the tensions to which objectives address, and therefore success is harder to assess and attain. This study aims to respond to this gap of knowledge by investigating social enterprises perceived path to success. It gives voice to social entrepreneur’s notion of success and applies the combination of Cognitive Mapping and MACBETH, techniques that help to capture success criteria’s complexity. The outcome of this IP:study 127.0.0.1 is a framework On: Thu, that 31allows Aug 202 to understand the way social entrepreneurs Delivered perceive by Ingenta success for their social enterprises. The findings reveal five indicators, in which the most important is Financial Sustainability, followed by Social Impact, whereas Business Model is considered the least important factor.

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Social entrepreneur perceived success by integrating cognitive mapping and MCDA

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CUBE: Católica Lisbon Research Unit in Business and Economics

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Social entrepreneur perceived success by integrating cognitive mapping and MCDA

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CUBE: Católica Lisbon Research Unit in Business and Economics

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