Sogrape – how important is customer centricity in the creation of a marketing information system

Susana C.  Silva

Sogrape – how important is customer centricity in the creation of a marketing information system

Research output: Book/Report › Commissioned report › peer-review

Abstract

Silva, S. & Silva, P. (2021), “Sogrape – How important is customer centricity in the creation of a marketing information system”, The Case Centre, Ref. 521-0122-1 and 521-0122-8.

Original language	English
Publisher	The Case Centre
Commissioning body	Sogrape
Publication status	Published - Dec 2021

Cite this

@book{e4886a510c3442af92581acf359ce066,

title = "Sogrape – how important is customer centricity in the creation of a marketing information system",

abstract = "Silva, S. & Silva, P. (2021), “Sogrape – How important is customer centricity in the creation of a marketing information system”, The Case Centre, Ref. 521-0122-1 and 521-0122-8.",

author = "Silva, {Susana C.}",

year = "2021",

month = dec,

language = "English",

publisher = "The Case Centre",

}

TY - BOOK

T1 - Sogrape – how important is customer centricity in the creation of a marketing information system

AU - Silva, Susana C.

PY - 2021/12

Y1 - 2021/12

N2 - Silva, S. & Silva, P. (2021), “Sogrape – How important is customer centricity in the creation of a marketing information system”, The Case Centre, Ref. 521-0122-1 and 521-0122-8.

AB - Silva, S. & Silva, P. (2021), “Sogrape – How important is customer centricity in the creation of a marketing information system”, The Case Centre, Ref. 521-0122-1 and 521-0122-8.

M3 - Commissioned report

BT - Sogrape – how important is customer centricity in the creation of a marketing information system

PB - The Case Centre

ER -

Sogrape – how important is customer centricity in the creation of a marketing information system

Abstract

Fingerprint

Cite this