Abstract
Silva, S. & Silva, P. (2021), “Sogrape – How important is customer centricity in the creation of a marketing information system”, The Case Centre, Ref. 521-0122-1 and 521-0122-8.
| Original language | English |
|---|---|
| Publisher | The Case Centre |
| Commissioning body | Sogrape |
| Publication status | Published - Dec 2021 |
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