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Abstract
This paper investigates the implications for revenue and fulfillment operations of the introduction of online subscription programs to pay for home delivery in omnichannel grocery retailing. Based on data on consumer-level transactions in a retailer before and after the introduction of a subscription program, we find that subscribers increase their online product spending after joining the program. However, the online product sales contribution is offset by changes in consumers’ behaviors intended to extract economic benefits from joining the program, with negative impacts on fulfillment operations. We discuss the implications of these findings for the design of subscription programs and fulfillment operations.
| Original language | English |
|---|---|
| Number of pages | 8 |
| Publication status | Published - 2022 |
| Event | 29th International Annual Conference of the European Operations Management Association - Berlin, Germany Duration: 1 Jul 2022 → 6 Jul 2022 |
Conference
| Conference | 29th International Annual Conference of the European Operations Management Association |
|---|---|
| Country/Territory | Germany |
| City | Berlin |
| Period | 1/07/22 → 6/07/22 |
Keywords
- Retail operations
- Omnichannel
- Fulfillment
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- 1 Oral presentation
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Subscription programs in omnichannel grocery retailing: implications for revenue and fulfilment operations
Sousa, R. (Speaker), Rabinovich, E. (Speaker), Park, S. (Speaker) & Lim, S. (Speaker)
2022Activity: Talk or presentation › Oral presentation
Projects
- 1 Active
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CEGE: Research Center in Management and Economics
Silva, M. (Full Professor), Sousa, R. (Full Professor), Alves, P. (Assistant Professor), Madsen, A. (Invited Assistant Professor), Lourenço, A. (Associate Professor), Carvalho, A. S. (Associate Professor), Andrade, A. (Assistant Professor), Silva, P. D. (Associate Professor), Vlačić, B. (Invited Assistant Professor), Martins, C. (Invited Assistant Professor), Gomes, C. (Auxiliary Researcher), Gevrek, Z. E. (Invited Assistant Professor), Oliveira, F. G. D. (Associate Professor), Faria, G. (Invited Associate Professor), Marreiros, H. (Scholarship holder), Pinho, J. (Invited Assistant Professor), Machado, J. (Associate Professor), Araújo, J. (Auxiliary Researcher), Pinto, J. (Assistant Professor), Rego, A. (Full Professor), Gaspar, J. M. (Auxiliary Researcher), Corbo, L. (Invited Assistant Professor), Costa, L. (Associate Professor), Fernandes, L. (Assistant Professor), Sottomayor, M. (Assistant Professor), Martins, N. (Full Professor), Hernández-Marrero, P. (Auxiliary Researcher), Gonçalves, R. (Associate Professor), Ribeiro, R. (PI), Coelho, S. L. (Assistant Teacher), Pereira, S. M. (Auxiliary Researcher), Silva, S. (Associate Professor), Rodrigues, V. (Associate Professor), Sotiros, D. G. (Auxiliary Researcher), Valverde, C. (Assistant Professor), Leitão, A. (Assistant Professor), Julião, J. (Assistant Professor), Tavares, M. (Assistant Professor), Lages, C. R. (Auxiliary Researcher), Elmashhara, M. G. (Auxiliary Researcher) & Teymourifar, A. (Auxiliary Researcher)
1/01/20 → 31/12/25
Project: Other