Subsidiaries’ ability to innovate in marketing in emerging economies

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	AIB – Academy of International Business - 2012, Washington, DC, USA, June 30th – July 3rd. ISSN: 2078-0435.
Publication status	Published - 2012

Cite this

@inproceedings{549a0523226b4d15b2aadd58eb8db3ea,

title = "Subsidiaries{\textquoteright} ability to innovate in marketing in emerging economies",

author = "Thelma Rocha and Silva, {Susana C.}",

year = "2012",

language = "English",

booktitle = "AIB – Academy of International Business - 2012, Washington, DC, USA, June 30th – July 3rd. ISSN: 2078-0435.",

}