A telenovela como fenômeno midiático

Translated title of the contribution: Telenovela as a media event

Cláudia Freire, Maria Immacolata Vassallo de Lopes, Maria Cristina Palma Mungioli, Clarice G. Alves, Helen N. Suzuki, Issaaf Santos Karhawi, Ligia Maria Prezia Lemos, Patrícia Bieging, R Bernardazzi

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


During another year of television, 2012 was the stage of two
meaningful facts that will leave a mark both on the industry and the
Brazilian audience. On broadcast TV, it was the thunderous national
phenomenon of the telenovela Avenida Brasil, a major media event,
a TV fiction cornerstone, in short, a “narrative of the nation”. On
pay TV, we saw the growth of national TV production inside an
international space such is the subscription TV services’. Result of
the “new cable law”, this production has a historical opportunity to
create a new standard of television fiction in Brazil. Certainly, these
are the major highlights in 2012.
Translated title of the contributionTelenovela as a media event
Original languagePortuguese
Title of host publicationMemória Social e Ficção Televisiva nos Países Iberoamericanos
EditorsMaria Immacolata Vassallo de Lopes, Guillermo Orozco-Gómez
Number of pages37
ISBN (Electronic)978-85-205-0700-X
Publication statusPublished - 2013
EventVIII Seminário Internacional OBITEL: Ficción Televisiva y Memoria Social - Quito, Quito, Ecuador
Duration: 17 Sep 201318 Sep 2013
Conference number: VIII


SeminarVIII Seminário Internacional OBITEL
Abbreviated titleOBITEL 2013
Internet address


  • Social Memory
  • Telenovela
  • Media event
  • Television Fiction
  • Ibero-American Space


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