The 3 C’S Model Of Millennials Brand Awareness

Susana C. Silva, M. C. Santos

Research output: Working paper

Abstract

Santos, M. C. and Silva, S. C. (2013), “”. Paper registered at SSRN working paper series: http://ideas.repec.org/p/cap/mpaper/022013.html.
Original languageEnglish
PublisherIdeas Repec
Publication statusPublished - 2013

Publication series

NameSSRN Working Paper Series

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