The 3 C’S Model Of Millennials Brand Awareness

Susana C.  Silva; M. C.  Santos

The 3 C’S Model Of Millennials Brand Awareness

Research output: Working paper

Abstract

Santos, M. C. and Silva, S. C. (2013), “”. Paper registered at SSRN working paper series: http://ideas.repec.org/p/cap/mpaper/022013.html.

Original language	English
Publisher	Ideas Repec
Publication status	Published - 2013

Publication series

Name	SSRN Working Paper Series

Cite this

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title = "The 3 C{\textquoteright}S Model Of Millennials Brand Awareness",

abstract = "Santos, M. C. and Silva, S. C. (2013), “”. Paper registered at SSRN working paper series: http://ideas.repec.org/p/cap/mpaper/022013.html. ",

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AU - Santos, M. C.

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AB - Santos, M. C. and Silva, S. C. (2013), “”. Paper registered at SSRN working paper series: http://ideas.repec.org/p/cap/mpaper/022013.html.

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M3 - Working paper

T3 - SSRN Working Paper Series

BT - The 3 C’S Model Of Millennials Brand Awareness

PB - Ideas Repec

ER -

The 3 C’S Model Of Millennials Brand Awareness

Abstract

Publication series

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