The 3 C’S Model Of Millennials Brand Awareness

Susana C. Silva, M. C. Santos

Research output: Working paper


Santos, M. C. and Silva, S. C. (2013), “”. Paper registered at SSRN working paper series:
Original languageEnglish
PublisherIdeas Repec
Publication statusPublished - 2013

Publication series

NameSSRN Working Paper Series


Dive into the research topics of 'The 3 C’S Model Of Millennials Brand Awareness'. Together they form a unique fingerprint.

Cite this