The adaptation Vs. standardization dilemma: the case of an American company in Brazil

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@article{bb277d3e69f54c1c92b2a5fd3c1f2309,

title = "The adaptation Vs. standardization dilemma: the case of an American company in Brazil",

author = "Thelma Rocha and Silva, {Susana C.}",

year = "2011",

doi = "doi.org/10.18568/1980-4865.6163-83",

language = "English",

volume = "6",

journal = "Internext",

issn = "1980-4865",

publisher = "Escola Superior de Propaganda e Marketing (ESPM)",

number = "1",

}