The ambiguity of masks as transformative conveyors of meaning: protection, disguise, and interactive performance

Luísa Magalhães

doi:10.1007/978-3-031-16673-0_14

The ambiguity of masks as transformative conveyors of meaning: protection, disguise, and interactive performance

Luísa Magalhães^*

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

Face masks convey meaningful messages according to their formats and modes of use. Advertising and cinema are the chosen background for the approach to the chapter argument that addresses the ambiguity of masks serving both as protection and as concealing devices along human interactive contexts. This chapter will include a semiotic analysis of some chosen movie frames compared with some advertising frames in which masks and mask use have been similarly taken into account by film producers to expand scary meanings and motivate corresponding reactions from young audiences.

Original language	English
Title of host publication	Masks and human connections
Subtitle of host publication	disruptive meanings and cultural challenges
Editors	Luísa Magalhães, Cândido Oliveira Martins
Publisher	Springer International Publishing
Pages	225-241
Number of pages	17
ISBN (Electronic)	9783031166730
ISBN (Print)	9783031166723
DOIs	https://doi.org/10.1007/978-3-031-16673-0_14
Publication status	Published - 1 Jan 2023

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10.1007/978-3-031-16673-0_14

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abstract = "Face masks convey meaningful messages according to their formats and modes of use. Advertising and cinema are the chosen background for the approach to the chapter argument that addresses the ambiguity of masks serving both as protection and as concealing devices along human interactive contexts. This chapter will include a semiotic analysis of some chosen movie frames compared with some advertising frames in which masks and mask use have been similarly taken into account by film producers to expand scary meanings and motivate corresponding reactions from young audiences.",

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The ambiguity of masks as transformative conveyors of meaning: protection, disguise, and interactive performance. / Magalhães, Luísa.
Masks and human connections: disruptive meanings and cultural challenges. ed. / Luísa Magalhães; Cândido Oliveira Martins. Springer International Publishing, 2023. p. 225-241.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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The ambiguity of masks as transformative conveyors of meaning: protection, disguise, and interactive performance

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CEFH: Centre for Philosophical and Humanistic Studies

Masks and human connections: disruptive meanings and cultural challenges

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The ambiguity of masks as transformative conveyors of meaning: protection, disguise, and interactive performance

Abstract

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CEFH: Centre for Philosophical and Humanistic Studies

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Masks and human connections: disruptive meanings and cultural challenges

Cite this