| Original language | English |
|---|---|
| Journal | Advances in Consumer Research |
| Publication status | Published - 2014 |
The benefits of behaving badly: Successful regulation by planned deviation
Research output: Contribution to journal › Article
Research output: Contribution to journal › Article
| Original language | English |
|---|---|
| Journal | Advances in Consumer Research |
| Publication status | Published - 2014 |