Activities per year
Abstract
The purpose of this study is to investigate the effect of Instagram use, fitness and health-related content, internalization, social comparisons, perfectionist, and obsessive-compulsive personality traits on body dissatisfaction and Orthorexia Nervosa. Moreover, the study discusses the differences among Portuguese and Brazilian societies to underline the potential role of cultural dimensions. A survey-based study with a sample of 238 respondents has been developed to test the proposed model, using the structural equation modelling. The data analysis shows that the main factors that influence body dissatisfaction and Orthorexia Nervosa are the internalization of beauty ideals, social comparisons (both upward and downward) and perfectionism. Body dissatisfaction mediates the path from internalization, upward and downward comparisons and perfectionism from one side and Orthorexia Nervosa on the other side. Finally, results from Portuguese and Brazilian samples were similar revealing no significant role of cultural differences. Based on the findings, the study concludes with discussing the theoretical contributions and providing actionable managerial implications.
| Original language | English |
|---|---|
| Pages | 1-21 |
| Number of pages | 21 |
| Publication status | Published - 7 Jul 2022 |
| Event | XXI International Congress on Public and Nonprofit Marketing - Universidade do Minho, Braga, Portugal Duration: 7 Jul 2022 → 8 Jul 2022 |
Conference
| Conference | XXI International Congress on Public and Nonprofit Marketing |
|---|---|
| Abbreviated title | IAPNM 2022 |
| Country/Territory | Portugal |
| City | Braga |
| Period | 7/07/22 → 8/07/22 |
Keywords
- Compulsive health eating behaviors
- Body dissatisfaction
- Orthorexia nervosa
- Social media
- Social comparisons
- Fitness and healthy content
Fingerprint
Dive into the research topics of 'The body dissatisfaction role in the adoption of compulsive healthy eating behaviors'. Together they form a unique fingerprint.Activities
- 1 Oral presentation
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The body dissatisfaction role in the adoption of compulsive healthy eating behaviors
Sousa, M. I. (Speaker), Silva, S. (Speaker) & Elmashhara, M. G. (Speaker)
8 Jul 2022Activity: Talk or presentation › Oral presentation
Projects
- 1 Active
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CEGE: Research Center in Management and Economics
Silva, M. (Full Professor), Sousa, R. (Full Professor), Alves, P. (Assistant Professor), Madsen, A. (Invited Assistant Professor), Lourenço, A. (Associate Professor), Carvalho, A. S. (Associate Professor), Andrade, A. (Assistant Professor), Silva, P. D. (Associate Professor), Vlačić, B. (Invited Assistant Professor), Martins, C. (Invited Assistant Professor), Gomes, C. (Auxiliary Researcher), Gevrek, Z. E. (Invited Assistant Professor), Oliveira, F. G. D. (Associate Professor), Faria, G. (Invited Associate Professor), Marreiros, H. (Scholarship holder), Pinho, J. (Invited Assistant Professor), Machado, J. (Associate Professor), Araújo, J. (Auxiliary Researcher), Pinto, J. (Assistant Professor), Rego, A. (Full Professor), Gaspar, J. M. (Auxiliary Researcher), Corbo, L. (Invited Assistant Professor), Costa, L. (Associate Professor), Fernandes, L. (Assistant Professor), Sottomayor, M. (Assistant Professor), Martins, N. (Full Professor), Hernández-Marrero, P. (Auxiliary Researcher), Gonçalves, R. (Associate Professor), Ribeiro, R. (PI), Coelho, S. L. (Assistant Teacher), Pereira, S. M. (Auxiliary Researcher), Silva, S. (Associate Professor), Rodrigues, V. (Associate Professor), Sotiros, D. G. (Auxiliary Researcher), Valverde, C. (Assistant Professor), Leitão, A. (Assistant Professor), Julião, J. (Assistant Professor), Tavares, M. (Assistant Professor), Lages, C. R. (Auxiliary Researcher), Elmashhara, M. G. (Auxiliary Researcher) & Teymourifar, A. (Auxiliary Researcher)
1/01/20 → 31/12/25
Project: Research