The Brazilian software industry

Antonio J. Junqueira Botelho*, Giancarlo Stefanuto, Francisco Veloso

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


Starting in the early 1990s, a growing and increasingly open Brazilian economy spurred extraordinary development in the domestic IT and software sectors. Firms across the economy invested in IT and created demand for the nascent software industry. However, the market incentives drove a number of software firms towards serving numerous regional clients, instead of the riskier strategy of investing in product development or pursuing service exports. As a result, Brazilian companies matured more slowly compared to India and other developing countries emerging as lead players in the international software market. Industry prospects changed with the emergence of lead domestic client sectors in banking and telecom, and with the growth of competition, coupled with a strong entrepreneurial culture. These observations demonstrate that there are alternative paths to those followed by India, Ireland, and Israel in the acquisition of competencies in the software industry.
Original languageEnglish
Title of host publicationFrom underdogs to Tigers
Subtitle of host publicationthe rise and growth of the software industry in Brazil, China, India, Ireland, and Israel
PublisherOxford University Press
ISBN (Electronic)9780191705823
ISBN (Print)9780199275601
Publication statusPublished - 1 Sept 2007


  • Brazil
  • Domestic market
  • Lead users
  • MNC
  • Technology policy


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