Abstract
The development of technologies in remote healthcare is multifaceted and is developing very quickly. Over the years, several technologies have been integrated to monitor and provide help to patients. Future 5G and 6G connectivity will play an essential role in the next generation of healthcare. Regarding 5G technology, it can be said that it provides services and connects a diverse set of devices in a safe, reliable, and timely manner.this study aims to identify the main challenges of the relationship between doctors and patients in the digital age. To which the following questions were raised: does digitalization enable better clinical care and greater proximity to the patient in clinical areas? What is the empirical evidence from the research developed to better understand the aspects of digital change, transformation, and transition in healthcare, particularly in the doctor-patient relationship?The methodology implemented involves a narrative review of the literature with the presentation of a summary table of the most important articles on the subject, which will then be made a discussion of the results of these studies.The findings indicated the presence of a change in the patient's role, from a passive form of assistance to a more active consumer of information about their health, thus promoting greater involvement in health maintenance and care. It is also suggested that there is a need to educate health professionals and patients to overcome the barriers that limit communication and, at the same time, encourage the correct use of the internet for medical assistance.
Original language | English |
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Title of host publication | Management in Marketing Communications |
Publication status | Published - 1 Jun 2024 |
Keywords
- Challengers
- Communication
- Internet
- Health care
- Doctor-patient relationship
- Medical informatics