The city makes its mark in a review on digital communication and citizenship

José Gabriel Andrade*, Adriano Sampaio, Jorge Esparteiro Garcia, Manuel José Fonseca

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

This article delves into the intersections of place branding, digital strategic communication,citizenship, and tourism. It explores the dynamic relationship between these concepts, particularly within the context of Brazilian city governments. With an emphasis on reflexivity, the study investigates how governments manage their public image and engage citizens through digital channels. Simultaneously, it examines how these governments strategically position their cities as attractive tourist destinations. By analyzing these tensions and synergies, the article provides insights into the complex landscape of communication strategies employed by Brazilian city governments, which aim to balance citizen engagement and tourism promotion.
Original languageEnglish
Title of host publicationInformation Systems and Technologies - WorldCIST 2023
EditorsAlvaro Rocha, Hojjat Adeli, Gintautas Dzemyda, Fernando Moreira, Valentina Colla
PublisherSpringer Science and Business Media Deutschland GmbH
Pages81-90
Number of pages10
Volume802
ISBN (Electronic)9783031456510
ISBN (Print)9783031456503
DOIs
Publication statusPublished - 15 Feb 2024
Externally publishedYes
Event11th World Conference on Information Systems and Technologies, WorldCIST 2023 - Pisa, Italy
Duration: 4 Apr 20236 Apr 2023

Publication series

NameLecture Notes in Networks and Systems
Volume802
ISSN (Print)2367-3370
ISSN (Electronic)2367-3389

Conference

Conference11th World Conference on Information Systems and Technologies, WorldCIST 2023
Country/TerritoryItaly
CityPisa
Period4/04/236/04/23

Keywords

  • Citizenship
  • Digital strategic communication
  • Place branding
  • Tourism

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