The cultural codes of retirement and their impact on brand associations

Susana C. Silva, Monika Hajdas, Joanna Radomska

Research output: Contribution to journalConference articlepeer-review

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Original languageEnglish
Article numberA2020-63287
Number of pages1
JournalProceedings of the European Marketing Academy
Publication statusPublished - 2020
Event49th Annual EMAC Conference - Budapest, Hungary
Duration: 26 May 202029 May 2020

Keywords

  • Cultural codes
  • Retirement
  • Brand associations

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